Tracy (or Dr. Paino) worked as an educator and administrator in higher education for over 20 years. He has been a national motivational speaker and representative for a non-profit organization helping youth and children in poverty around the world. While spending more than two decades as a college professor and dean, he also served as a college basketball coach and rock climbing instructor. This is how he was introduced to Nicros and Vertical Endeavors Climbing Gym back when the companies were in their infancy. He brought his students to the St. Paul gym and eventually became an instructor, outdoor guide, shift manager, and part-time assistant facility manager working eight years with the company.
While juggling teaching, administration, speaking around the country, coaching basketball, and his passion for introducing people to the world of climbing, he also had a family. He is married to Debbie and they have three children (Tiffany, Tory, and Taylor), who have each worked for Nicros/VE at one time or another. Tiffany is still part of the Vertical Endeavors management team. Seven beautiful granddaughters keep him busy in his spare time. Tracy’s educational and professional background is highlighted by building and motivating successful teams, developing strategies that accomplish organizational goals, encouraging individuals to thrive and utilize their strengths, and maintaining a positive approach to solving problems and managing challenges. Dr. Paino has been trained as an AMGA guide, Gallup Strengthfinders coach, is a member of several academic organizations, guides tour groups to Israel, Jordan, Turkey, & Italy and is an ordained minister.
This eclectic blend of experience, enthusiasm, and education brings unique and valuable resources to our companies and our customers.
Jason Noble has been deeply involved in the climbing industry since joining Vertical Endeavors in 1992. In his tenure at Vertical Endeavors, Jason managed the first climbing facility to participate in the CGA (Climbing Gym Association) Accreditation Program and acted as an Examiner for the Accreditation Program. Jason held a position on the CWA Industry Practices and Certification Standards Committees, which were tasked with maintaining the Industry Practices and a National Instructor Certification Standard. Jason is currently the Chair for the new CWA Industry Practices Committee which is revising the Industry practices for its third Edition. Jason is also one of the few instructors nationally that is able to provide certification for Providers of the Climbing Wall Associations Climbing Wall Instructor Provider Course. As the Operations Manager for Vertical Endeavors, Jason oversees six commercial climbing facilities. He enjoys spending time with his wife and twin boys, Tristan and Taylor. Some of his passions are climbing, downhill ski racing, wake surfing, water skiing and mountain biking.
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