Hours & Locations
After the high school sweethearts married in 1981, Nate & Pam Postma worked hard while pursuing their passion for climbing as they traveled and climbed together recreationally and competitively. They founded Vertical Endeavors in 1992, and during those early days the company operated out of the couple’s residential garage!
Pam has worked most of the various roles at VE and now takes care of the financial and HR aspects of the business. Nate is a founding board member of the former Climbing Gym Association (CGA), the current Climbing Wall Association (CWA), and is also a former board member of the Climbing Wall Industry Group (CWIG). In addition, Nate is a member of the CWA’s Engineering Standards Committee (ESC) – the group that is currently updating and re-issuing the old CWIG climbing wall standards. Nate and Pam both continue to be innovators and leaders in the indoor climbing industry as it grows.
Climbing has long been a way of life for Nate & Pam, but they also enjoy wind surfing, traveling to beautiful places, and getting outside with their two dogs: Kikki and Ellie
At the 2017 CWA Summit Conference, Nate was awarded the Lifetime Achievement Award for his contributions towards the climbing industry.
Tracy (or Dr. Paino) worked as an educator and administrator in higher education for over 20 years. He has been a national motivational speaker and representative for a non-profit organization helping youth and children in poverty around the world. While spending more than two decades as a college professor and dean, he also served as a college basketball coach and rock climbing instructor. This is how he was introduced to Nicros and Vertical Endeavors Climbing Gym back when the companies were in their infancy. He brought his students to the St. Paul gym and eventually became an instructor, outdoor guide, shift manager, and part-time assistant facility manager working eight years with the company.
While juggling teaching, administration, speaking around the country, coaching basketball, and his passion for introducing people to the world of climbing, he also had a family. He is married to Debbie and they have three children (Tiffany, Tory, and Taylor), who have each worked for Nicros/VE at one time or another. Tiffany is still part of the Vertical Endeavors management team. Seven beautiful granddaughters keep him busy in his spare time. Tracy’s educational and professional background is highlighted by building and motivating successful teams, developing strategies that accomplish organizational goals, encouraging individuals to thrive and utilize their strengths, and maintaining a positive approach to solving problems and managing challenges. Dr. Paino has been trained as an AMGA guide, Gallup Strengthfinders coach, is a member of several academic organizations, guides tour groups to Israel, Jordan, Turkey, & Italy and is an ordained minister.
This eclectic blend of experience, enthusiasm, and education brings unique and valuable resources to our companies and our customers.
Jason Noble has been deeply involved in the climbing industry since joining Vertical Endeavors in 1992. In his tenure at Vertical Endeavors, Jason managed the first climbing facility to participate in the CGA (Climbing Gym Association) Accreditation Program and acted as an Examiner for the Accreditation Program. Jason held a position on the CWA Industry Practices and Certification Standards Committees, which were tasked with maintaining the Industry Practices and a National Instructor Certification Standard. Jason is currently the Chair for the new CWA Industry Practices Committee which is revising the Industry practices for its third Edition. Jason is also one of the few instructors nationally that is able to provide certification for Providers of the Climbing Wall Associations Climbing Wall Instructor Provider Course. As the Operations Manager for Vertical Endeavors, Jason oversees six commercial climbing facilities. He enjoys spending time with his wife and twin boys, Tristan and Taylor. Some of his passions are climbing, downhill ski racing, wake surfing, water skiing and mountain biking.
David is the Director of Safety and Training for Vertical Endeavors and the Director of Vertical Endeavors Guided Adventures (VEGA). He began rock climbing in 1987 and has been heavily involved with the sport ever since. His experience includes numerous trips to various climbing areas including Joshua Tree, California, Red Rocks, Nevada,The New River Gorge, West Virginia, Eldorado Canyon, Colorado and his “home” climbing area of the Black Hills of South Dakota. In addition to being a certified Level III VEGA guide, he is a nationally certified provider for the Climbing Wall Association in Boulder, Colorado,as well as an American Mountain Guides Association (AMGA) certified Single Pitch Instructor and Professional Climbing Instructors Association (PCIA) Single Pitch Climbing Instructor and Climbing Wall Instructor. Based on his credentials, David has been training and certifying rock climbing instructors throughout the nation since 2010.
Tiffany’s climbing career has brought her full circle since it began many years ago with a basic safety lesson at the VE-St. Paul facility with her dad. In 2001, she began working at St. Paul’s VE and most enjoyed teaching lessons and guiding groups outdoors with VEGA. Looking Glass Mountain in North Carolina has been her favorite climbing location! After graduating from North Central University with a Youth Development Studies degree emphasizing Recreational Sports Management, Tiffany set off to work with alternative youth in support group settings and to start a family. She came back to VE-Minneapolis in April of 2012, bringing back with her group dynamics and leadership training experience and three miniature climbers of her own: Jaidyn, Adyson, and Madelyn.
Outside of climbing, Tiffany loves spending time with her three girls and living up to her motto of “getting one step closer to awesome every day”. Tiffany has been a long time obsessed fan of pink tri-cams and will read you an Ode to this favorite piece of pro if asked. An aspiring professional car-dancer, Tiffany enjoys all music that doesn’t take itself too seriously (including 90’s punk-pop), and she may be to blame for all of those songs you can’t stand on the VEM playlist.
If shouting “Tiffany!” or “mom!!” doesn’t get you her attention at the gym, then give “Mergatroid Beula!” a try… It happens to be her real name.
Ryan graduated from the University of St. Thomas with a degree in Business Marketing. After college Ryan moved to western Montana in search of snow covered mountains where he eventually landed a marketing job for a sports nutrition company. A yearning for misquotes, humidity, juxtapose with blistering cold winters sent Ryan back to Minnesota where he found a new home at VE. He brings with him a vast knowledge of the outdoor community, design, and social media/marketing expertise. Although fairly new to climbing, his enthusiasm and drive have allowed him to continually progress within the sport.
When he’s not getting people excited about Vertical Endeavors, he enjoys road trips up the North Shore, camping, chocolate chip cookies, and frequent visits to local breweries. He is a well renowned landscape photographer capturing beauty in many of the places he’s traveled to. Ryan is also an avid downhill skier/competitor and frequented many competitions while living out in Montana. He has also has accomplished a wide array of running and bike marathons and doesn’t seem to be stopping anytime soon.
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